Who we are

Based in sunny Singapore and founded in 2018, we set off to create thoughtfully designed, space-saving and functional essentials — from home organization to travel packing.

Our mission is to simplify & elevate everyday living.

Started as a small brand operating out of a bedroom, we are now featured in leading departmental stores such as Takashimaya and TANGS. We are so proud that our products have touch the lives of our customers all over the world.

Thank you for letting us be a part of your journey to a more organized, meaningful space.

We are founded! We focused on travel organization as our founders were students at the time and went on a 6-month overseas internship together. They wanted to keep organized on the go.

Expanded to home organization. We focused on content creation and built a community of over 60,000 on Instagram and 30,000 on TikTok.

We are featured in leading departmental store in Singapore such as Takashimaya and TANGS.

Focused on Signature line and hit a milestone of over 20,000 units sold. We also expanded internationally.